Original Gummie Bears
Original Gummie Bears is a bold new entrant into the booming supplements market, on a mission to make wellness fun, tasty, and wildly more enjoyable. Created for people who hate swallowing pills and don’t want their supplements to feel like medicine, the brand blurs the line between health and sweets—offering daily nutrition that looks playful, tastes incredible, and feels like a treat.
With an ambitious founding team and a track record of success selling direct-to-consumer through both TikTok Shop and their own website, Original Gummie Bears was created to fill a gap in the market: where most supplement brands lean clinical or wellness-lite, this one goes all-in on joyful. The brief was clear—build a brand that’s unmissable, unforgettable, and irresistible from the very first bite.
The opportunity
Original Gummie Bears came to us ahead of their product launch, with nothing more than a name and a big ambition. The supplements market was saturated, but very few brands were doing anything truly fun. There was a clear opportunity to create something that not only looked distinctive, but genuinely tasted better than anything else out there.
The founding team wanted to build a supplement brand that could hold its own with Gen Z and millennial audiences—people used to convenience, slick design, and high-impact marketing. From day one, this wasn’t just about launching a product—it was about building a brand that could expand across new SKUs, product categories, and even live beyond supplements in the future. Our task was to shape the full brand foundation—from strategy and positioning through to packaging, visual identity, and launch materials.
During our strategy phase, we ran a discovery workshop to establish the core of the brand. The personality sliders made it clear: this wasn’t a clinical or conservative brand—it needed to be fun, casual, bold, quirky, and highly inspirational. The audience would be visual-first and digital-native, so everything from the logo to the tone of voice had to land immediately across Instagram, TikTok, and eCommerce.
What we did
We developed a complete brand world for Original Gummie Bears, centred around the idea that this wasn’t just a supplement—it was un-bear-liveably good. That phrase became the creative hook and brand idea behind every touchpoint, from packaging to tone of voice.
Visually, we crafted a bold wordmark and paired it with a clean silhouette of a gummie bear—an instantly recognisable marque that no one else in the supplement space had claimed. The ambition was to build a brand that looked market-leading and iconic: something that could feel like it had been around for decades, yet still felt fresh, exciting, and undeniably trendy. It needed to sit confidently alongside established supplement players, while delivering a standout presence for a younger, design-savvy audience. Every element—from the logo system to the packaging shape—was designed to feel both timeless and ownable.
Packaging became a key expression of the brand’s originality. We designed a die-cut label with bear ears that physically stand out on the bottle, giving the packaging a signature shape and making it unmistakable in hand, on shelf, and on camera. Strong colours, bold typography and smart composition gave the identity impact and clarity—engineered to perform in a fast-moving, mobile-first retail world.
Alongside the visual identity, we developed the full tone of voice and messaging system. We created punchy taglines for each SKU, a brand voice that’s cheeky but credible, and a suite of launch-ready assets. We also art-directed the brand’s animated graphics, 3D renders, and photoshoot look and feel—building a content library that could scale with the brand post-launch.
The outcome
The launch of Original Gummie Bears has been met with huge excitement from the client and early audiences. Market research showed exceptional responses to the brand’s packaging and tone, with users consistently drawn to the playfulness and standout shelf presence. The product has already started gaining traction through TikTok and their DTC website, where conversion-focused content is performing strongly. As a product, it’s been praised for genuinely tasting better than its competitors—a major win in a market where most supplements feel like a compromise.
Original Gummie Bears launched with four hero SKUs—Astaxanthin, Ashwagandha, Biotin and Collagen—and we’ve since developed packaging for additional SKUs that will form the next wave of releases. The team behind the brand has a proven ability to scale in DTC environments, and the roadmap now includes ambitions to take the product to retail shelves and eventually the high street.
We’re proud to have been part of this brand from the beginning—helping shape not just how it looks, but what it stands for. This is only the start of the journey, and we’re excited to see how far Original Gummie Bears will go.
