In a world where content consumption was on an exponential rise, 'L17' astutely recognised an exceptional opportunity within the digital content market. It was evident that the audience's appetite extended beyond mere entertainment; they hungered for content that could genuinely captivate and inspire. 'L17' embarked on the challenge of not merely becoming another content aggregator but of crafting a brand that could establish profound connections with its users, epitomise excellence, and pioneer innovation.
As the design agency responsible for shaping 'L17's' brand identity, our journey encompassed several pivotal phases:
Our voyage began with the creation of a comprehensive brand strategy. This involved delving deep into 'L17's' target audience, meticulously defining its market positioning, and crystallising the brand's unique value proposition. Through exhaustive research and meticulous analysis, we unearthed invaluable insights that would serve as the guiding star for every facet of the brand's identity.
The subsequent step involved articulating 'L17's' core messaging and values. In close collaboration with UTC, 'L17's' parent company, we ensured perfect alignment with the overarching corporate mission. This synergy not only endowed 'L17' with a distinctive identity but also seamlessly integrated it with the broader organisational objectives.
Crafting a memorable visual identity assumed paramount significance. We meticulously sculpted a visual identity suite that encompassed a captivating logo, a harmonious colour palette, a unique typography system, and striking graphic elements. The design emanated from the platform's unwavering commitment to innovation, employing dynamic shapes and vibrant colours to evoke a palpable sense of boundless energy and excitement.
Acknowledging the pivotal role of motion in the digital content landscape, we extended the brand's visual identity into motion guidelines. This empowered 'L17' to maintain a steadfast and captivating presence in video content, thereby elevating the overall user experience.
To ensure uniformity and cohesion across all digital touchpoints, we meticulously crafted comprehensive online digital guidelines. These guidelines served as an unwavering compass for the 'L17' team, providing precise instructions on the strategic deployment of brand assets across diverse platforms and mediums.
Our journey further extended to encompass the design and development of the 'L17' website. This digital haven was carefully constructed to echo the brand's identity and provide an intuitive and immersive user experience. Additionally, we curated an impressive array of launch assets, including captivating social media graphics and promotional materials, igniting anticipation and enthusiasm surrounding the grand unveiling of the 'L17' platform.
Recognising the pivotal role of social media and video content in today's digital landscape, we equipped 'L17' with meticulously designed templates tailored for their YouTube channel and social media platforms. These templates not only ensured consistent brand representation but also streamlined the creation of engaging and cohesive content. Furthermore, we crafted custom YouTube end cards, strategically designed to foster enhanced user engagement and boost subscriptions.
In the few short months since their inception, 'L17' has amassed tens of thousands of views and earning a sterling reputation for its diverse roster of creators. Renowned household names like Mo Gilligan, Babatunde Aleshe, and Eddie Kadi have featured, adding star power and further elevating its appeal.
With new original shows and series already in the pipeline, 'L17's' future shines brightly. The platform has not only captured the attention of a growing audience but has also carved a unique niche in the digital content landscape. As they continue to expand their offerings and collaborations, 'L17' is poised for an exciting journey ahead, promising even greater success in the world of digital content creation.
Co-Founder, UTC Group
Creative Director, UTC Group
We will most definitely continue to use Question Marque for the foreseeable future."
Head of Digital, UTC Group