3 mins

Navigating the Design Studio's Odyssey: Our New Website Journey

Published on
May 1, 2024
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Launching a new website is often a cause for celebration, a moment when businesses proudly unveil their digital facelift to the world. However, as the saying goes, "you are your own worst client," and here at Studio Question Marque, we couldn't agree more. Our journey to revamp our website was a rollercoaster of self-discovery, design revisions, and ever-changing aspirations.

The Perils of Self-Design:

As a design studio, we understand the importance of aesthetics, user experience, and functionality in a website. Yet, when it came to designing our own, we found ourselves trapped in a paradoxical loop. Perfectionism reigned, and we were our harshest critics. Changes were made, undone, and remade—repeatedly. The website we initially designed never saw the light of day as we grappled with the never-ending quest for "perfection."

Balancing Act:

Creating a new website for ourselves meant juggling our client projects alongside our internal venture. Prioritising paid work was a no-brainer, but that didn't mean our website project could be neglected entirely. It became a tightrope walk, finding pockets of time in between client deliverables to shape our digital identity.

A Glimpse into Our Identity Crisis:

The website redesign prompted soul-searching. Who are we? What do we stand for? We realised that we'd evolved since our initial website was launched. Our ambitions had grown, and our goals had expanded. Much had transpired, and our beliefs had evolved. So, we decided to seize this opportunity to reevaluate our internal core values—a process we often guide our clients through. However, introspection is a challenging dialogue when the subject is oneself.

The Battle of Deadlines:

Setting deadlines became an ongoing battle. We set multiple, only to watch them whiz by as we continued to tinker with the design. It was only when we enforced a firm deadline that we finally paused to take stock of where we stood, fine-tuning our website to match our evolving vision.


Our journey to launch our new website was filled with twists and turns, lessons in self-reflection, and the humbling realisation that, indeed, "you are your own worst client." But it was a journey worth taking. Our new website represents not just a digital presence but a reflection of our growth, evolution, and dedication to our craft.

As we unveil our new website to the world, we invite you to explore our transformed digital home. It's a testament to our commitment to innovation, design excellence, and the art of embracing change.

Stay tuned for more exciting updates and insights from Studio Question Marque as we continue to explore the world of design and creativity.

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We end with the answer.

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