Yohrs

Services

Identity Design Brand Consultation Illustration & Animation Branded Launch Kit

Year

2022

additional CREDIT

n/a

Making human resources, human

Yohrs is a small, UK-based HR practice, working with other businesses of various sizes and stages of their cycle. Its tailored solutions allow employers to enrich their employees’ professional experiences. By putting people first, Yohrs helps build companies anyone would want to work for.

To tell that story, we created a flexible, animated logo that fluctuates in size to represent the diversity of the businesses Yohrs works with. When animating, it also reveals the letters ‘HR’ in the workmark. We then created an illustration set with various workplace scenes to interact with the new design language in a way that feels fresh, fun and playful, but also premium and authoritative.

Special thanks to

Thank you to Jo Vessey and the team at Yohrs

Next Project

2021

Branding and brewing